Bill Shock is coming back!!
Written by: CTO, Mobliciti
Recently in the news there was an interesting piece of negative press for “Three” regarding some of their unlimited data tariffs.
A good summary of this can be found here on the BBC website.
What is interesting in this case is that “Three” used enticing data offers in the past to encourage customers to switch to their tariffs. Over time these tariffs have presumably become an overhead for them to maintain and they are now moving customers to a “new” tariff.
The reason for this is simple…..The amount of data that devices are consuming is EXPLODING and they are reaching saturation on the network! This is then further compounded by the rollout of 4G services which are now hitting the tipping point where customers are able to consume more data and do it faster than ever before.
For all the Carriers this is a headache that is going to keep getting worse and worse! At some point the ‘all you can eat’ data bundles will either disappear or be priced to a point where only the heaviest of data users would consider them….
And of course, when you’re back on a tariff with a cap, it’s back to business as usual paying for overage charges.
In the context of business tariffs the carriers have even been pretty slow to offer all you can eat….so the problem of bill shock has never really gone away.
This is where Mobliciti can come in and help you to mitigate the risks of bill shock:
- Mobile Carrier Audit. Our experts can come in and tell you if you’re getting a good deal from your carrier (warning….most companies are not)
- Mobile Data Optimisation. We can provide technology to help compress data being sent to the device to ensure your precious data bundle is not wasted
- Secure Wi-Fi offload. Getting data securely onto Public Wi-Fi again helps to stretch your tariffs and get best value. Crucially, we can provide a combination of technologies to make sure you’re protected on a mobile device when using Public Hotspots.
Remember this is a problem that is best not neglected….I can pretty much guarantee it will get worse until you have a nasty shock!
Personally, I’m sold on all you can eat data – my own phone has a plan that has this and I make sure that my kids have it as well (one too many nasty surprises made it a necessary purchase)! However the writing is increasingly on the wall for these deals…so enjoy them while they last!