Brown’s Bytes – The Data Offload Dilemma

Welcome to Brown’s Bytes! Your weekly insight from Mobliciti’s CTO Andy Brown. Follow #brownsbytes

26th May 2017

We all know that mobile data consumption is on the rise. In fact, according to predictions in a recent whitepaper from Cisco (well worth a read by the way) it’s set to balloon even more over the next 5 years. There are a lot of drivers for this, but fundamentally as the adoption rate and capabilities of Smartphones grow so does data consumption.

So, the amount of data being consumed is rising.

Unless the tariffs you’ve negotiated are as smart as the ones we offer our customers then your carrier costs are rising too.

Many customers therefore see Wi-Fi offload as a useful tool in the kit bag and a simple way to offset the increase in data consumption. Either as a formal policy, or just because your users do it anyway, you will have a lot of your devices connecting to public Wi-Fi at some point.

It gives many benefits:

  • Connectivity where carrier signal isn’t available
  • Reduced mobile data consumption
  • Roaming data offload to significantly drive down costs

Now for the issues:

  1. Can you trust the Public Wi-Fi you’re connected to?
  2. How do you know if the hotspot is genuine?
  3. How do you stop users from connecting?
  4. Do you even know when users have been on Public Wi-Fi?

It’s an interesting challenge.

You can’t trust the network; you can’t stop users connecting and you don’t know when there’s been an issue.

That’s pretty scary stuff…

As always, we have solutions to solve this which allow you to securely embrace Public Wi-Fi correctly. Get in touch if you want to know more.

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