Welcome to Brown’s Bytes! Your weekly insight from Mobliciti’s CTO Andy Brown. Follow #brownsbytes
9th April 2021
Welcome back and humble apologies that there has been a bit of a gap in Brown’s Bytes recently… it’s been a busy 2021 so far here at Mobliciti towers and finding time for blog writing has been something of a challenge.
Anyway – let’s dive straight back into the world of Mobile and Cloud. I thought this week a bit of a catch-up was necessary:
iOS 14.5 is coming…
Regular readers will know that I have talked about Apple’s privacy feature called App Tracking Transparency (ATT). These originally showed up in the Beta releases to iOS 14.0 but were pulled at the last minute following a pretty massive backlash from companies that heavily rely on our data for their revenue and further, I also mentioned that Facebook vs Apple was rumbling as a result of this.
Well – we’re about to actually see what happens in the wild when this gets released, because of the imminent release of iOS 14.5. Apps have for years used something called IDFA (identifier for advertisers) to allow for tracking across the various Apps we use.
Today the average number of trackers per App is 6!!! And soon your iPhone/iPad is going to be asking you if you will allow this tracking. Imagine the world of Cookies when you browse the Web – apply it to Apps and you’re not far off…
It’s going to be interesting what users do with this new power, will they take it in their hands and control their data, or (more depressingly), will they just click “Allow” and not think about it again??
History with Cookies suggests many will just say yes…but at least you will have the choice now. I’m also intrigued to see how App developers will try to pester people to turn it on. Anyone who has ever tried to browse the web with Cookies disabled will know how hard companies that mine our data will fight back against this.
We shall soon see…
Surface Duo is here!
And it’s expensive! Launching well north of a grand is a bold start and a chunk of change on a phone by any standard… and so far, it’s not setting the world on fire. Reviews are a mixed bag with it failing in some surprising areas (camera isn’t great, nor is battery life), but then gaining wows about the new form factor.
So far, it’s starting to look like the classic POC device to test the waters with and probably worth waiting for the v2 update!
Finally, a fond farewell to LG as they exit the Smartphone space. Once upon a time, they could be relied upon to be one of the more innovative “mainstream” brands to try something a bit different and to push the black oblong envelope a bit…
But I’ve spoken for years about the race to the bottom on price in the Android space and it seems LG are the latest casualty of the rise of the Chinese smartphone makers.
With Samsung owning the “premium brand” Android smartphone Sector, there’s not much space now in the middle to make money and LG has pulled the plug.
So, things we’ve spoken about are coming to pass… and we’ll get back to trying to predict the future a bit next week (or when I get the chance!)
Thanks for reading… as always if you need help with your Mobile management and strategy then please do get in touch.