Welcome to Brown’s Bytes! Your weekly insight from Mobliciti’s CTO Andy Brown. Follow #brownsbytes
25th June 2021
Regular readers could probably guess what news item I’d jump on this week! Nope – not Windows 11 (see last week for that)… instead…
The Return of EU Roaming!
The news yesterday that EE is planning to bring back EU roaming charges is one we predicted since Brexit.
The surprise isn’t that its happening, the biggest surprises are:
- How quickly EE felt they could do this
- How much EE is charging
Everyone knows carriers used to love the revenues from roaming charges to the EU. A large chunk of the UK population holiday in the EU each year (or at least they did pre-pandemic) and this was a great way to raise revenues outside of the regular domestic tariff.
The only reason EU roaming went away was thanks to the EU member states regulations that reduced and ultimately removed it. And, you didn’t need to be too much of a Mystic Meg to see that Brexit could change this… of course, the carriers originally stated they had no plans to re-introduce roaming, but it was just too tempting.
EE has decided that £2 per day is a reasonable charge to use UK allowances abroad. Doesn’t sound too bad I suppose… just an extra £28 tax on your holiday abroad.
However, checking the stats we can see that (pre-pandemic) Brits made 72.47 Million trips to the EU in 2019. Assuming the average length of stay is somewhere around a week and that everyone takes a phone and uses it, then that makes for a rather impressive 1 billion GBP of extra revenues!!
You can start to see why this really was too tempting for carriers to ignore and sadly it won’t be very surprising to see the rest following suit pretty quickly…
The Enterprise view
Now, one interesting snippet that many never realised was that the EU regulations only applied to individuals. Businesses were capable of negotiating tariffs to suit their needs…
But, the regulation did set a precedent that filtered into Business Contract negotiations, whereby EU roaming was expected to be bundled in… and of course that genie is now being put back in the bottle by carriers. If you negotiate your tariffs with your carrier then you can expect to be reopening this old can of worms from now on…
Or you could just come to us and we’ll handle that for you and make sure you’re on the best deal possible. We’re experts in getting the best deal possible for our customers, whether on one of our deals or by negotiating with the carrier on your behalf.
Get in touch if you’re fed up with your carrier and would like someone else to deal with them!