Fliplet Mobile Enterprise Mobile App Report
This latest report from Fliplet uses data collected throughout 2016 from over 35,000 users of Fliplet’s enterprise mobile app building platform. With these findings, the report aims to provide readers with insights on app usage and current trends as well as helping existing clients to optimise their enterprise mobile strategy.
At a brief glance, 2016 saw an unprecedented upwards trend regarding the average number of apps being created by enterprises. In 2015 the average number of apps per enterprise was 4.6 but just a year later there has been a 126% increase to a staggering 10.6 apps.
So, what factors have caused this dramatic increase in app usage?
Overall increase in demand
More and more organisations are beginning to recognise the importance of apps within the enterprise. This isn’t surprising considering that using apps affords companies an extra 240 hours of work from employees per year. Additionally, it was found that 71% of employees spend over two hours a week accessing company data on mobile devices.
More companies are becoming mobile first
The analysed data found that multiple apps are being increasingly sort after by organisations. Prior to 2016 the demand for these sorts of apps was virtually non-existent.
Apps today are simpler to build and easier to manage
On average, it can take around 18 weeks to create a corporate mobile app however, with Fliplet’s Studio Version 2, clients have been able to create apps in just 30 days.
It was found that the types of apps being created by various organisations typically fell into two categories:
Project/campaign support apps
Typically, these apps are only in use for a temporary basis and are often employed within the following scenarios:
To find out more about how Mobliciti can help your company develop mobile apps, complete your details below:
- To enhance an event experience
- To help a team or department within the organisation to accomplish a task
- To contribute to a marketing or information campaign
Event apps were found to be the most popular type with 30.3% of all created belonging to this area. Behind event apps with 15.7% were sales support apps, and portal apps were at 11.2%. For reference a portal app is a central database containing all the company’s apps and allows employees to download and have access to what is most relevant for them.
Clients of Fliplet have reported many benefits to the implementation of event apps. These include:
- An increase in the amount of data generated as the response rates are exponentially higher than paper or email feedback forms
- Overall engagement was dramatically improved
- Ability to pre-load an app before an event was an effective way to entice attendees
- Fewer support materials and staff required
Productivity enhancing apps
These apps are often distributed to the whole company or selected teams. Apps of this sort include communication, crisis management, contact directories and training.
WHAT CAN COMPANIES DO TO KEEP ON TOP OF THEIR APPS?
Fliplet allows controls to be put in place so that organisations can decide how they want to integrate their apps into their environment. Most companies will manage this through a company portal whereby employees are able to choose the apps they have access to. Alternatively, this can be decided by the organisation prior to allowing employees access to them.
To manage permissions, security and distribution companies will employ a combination of Mobile Device Management Systems and the Fliplet platform. Alternatively, some companies will choose to manage their apps directly via Fliplet.
WHO IS USING THESE APPS?
Unlike in 2015 where it was found that apps were being used predominately for internal use, 2016 saw that 51.8% of apps were being distributed to customers. This is a dramatic increase from 39.1% in 2015. This demonstrates that companies are becoming more conscious of the benefits of a wider company mobile strategy that incorporates both company and consumer-facing apps.
INDUSTRIES ADOPTING ENTERPRISE APPS
It was found that 34.1% of all apps created in 2016 were by companies in the professional services sector. On average they built 17.4 apps per business and they were the most effective industry at distributing their apps to employees within their organisation.
IOS VS ANDROID
From 2015 to 2016 android usage rose to 42% of the overall use share of all apps. The percentage of users accessing their apps through iOS devices fell from 76.6% in 2015 to 58% in 2016. There was also a significant difference noted in how the type of device used by users affected app engagement. On average Android users spend 8 minutes 8 seconds per app sessions with iOS users spending just 5 minutes 29 seconds. However, with regards to the number of screens per session iOS came out on top with 7.82 versus the 7.04 screens per session of an Android user.
TABLET USE DECLINES SIGNIFICANTLY
In 2016 the number of users accessing apps through tablets fell to just 12%, this was a dramatic decrease from 42% in 2015. Fliplet denotes this to the general decline in the use of tablets to an increase in smartphone adoption.
PEAK TIMES FOR APP USAGE
Findings from 2016 showed that corporate apps are being accessed by users Monday-Sunday, 24/7. Compared to 2015 when results found that there was little to no app use at the weekend, this is an encouraging prospect. Fliplet accredits this to the fact that more users are realising the advantages of the on-the-go capabilities of these apps. Despite a rise from 2015, Sunday unsurprisingly remained the least popular day for app usage and Wednesday was the most popular. With regards to the time of day when the consumption of these apps is highest, peak usage was 12:00 in Europe.
What this means for you:
- Consider what teams and departments could benefit from an enterprise app
- Create app templates for common use cases, such as events and project management apps (The vast amount of pre-made templates from Fliplet make this easier than ever before)
- Consider portal apps to centralise multiple company apps
- Look at examples of what other professional services are doing with their apps and see what can be adapted into your own corporate environment
- Build apps that are native to both iOS and Android
- Build apps with your primary user device in mind e.g. Smartphones